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Training Schedule

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Here’s our upcoming digital strategy and skills training. Click the training images for more info. Check back often we add new trainings as they are confirmed.

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February Training

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Essentials of Digital for Political Campaigns — Lesson #3

Website Strategy for Political Campaigns

Thursday, February 6th at 6 ET / 3 PT

Included with course or Political Campaigns — 2020 Strategy Cohort

Core Topics:

How strategic websites win campaigns
Website strategy as core online strategy
Essentials of website strategy
Understanding website platforms and project scoping basics.
Digital Ads and your website

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Essentials of Digital for Political Campaigns — Lesson #4

Digital Advertising for Political Campaigns

Thursday, February 13th at 6 ET / 3 PT

Included with course or Political Campaigns — 2020 Strategy Cohort

Core Topics:

How strategic digital advertising wins campaigns
Digital Advertising Framework Strategy
Basics of Facebook Ads
Basics of Google Ads
Budgeting for Ads Basics

Essentials of Digital for Political Campaigns — Lesson #5

Social Media for Political Campaigns

Thursday, February 20th at 6 ET / 3 PT

Included with course or Political Campaigns — 2020 Strategy Cohort

Core Topics:

How strategic social media wins campaigns
How to choose which social media platforms to use — and which you can ignore
Building capacity for good impact on social media
Resources for great social media
Understanding the intersection of social digital ads and organic content

Essentials of Digital for Political Campaigns — Lesson #6

Broadcast and Peer-to-peer Texting for Political Campaigns

Thursday, February 27th at 6 ET / 3 PT

Included with course or Political Campaigns — 2020 Strategy Cohort

Core Topics:

How strategic texting wins campaigns
Text messaging’s impact on recruitment, organizing, fundraising, and voter engagement.
Broadcast versus Peer-to-Peer Texting
How to choose your texting tools and basic implementation

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Training

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