Training Schedule for Digital Strategy

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Training Schedule

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Here’s our upcoming digital strategy and skills training. Click the training images for more info. Check back often we add new trainings as they are confirmed.  

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February Training

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Essentials of Digital for Political Campaigns — Lesson #3

Website Strategy for Political Campaigns

Thursday, February 6th at 6 ET / 3 PT

Included with course or Political Campaigns — 2020 Strategy Cohort

Core Topics:

  • How strategic websites win campaigns
  • Website strategy as core online strategy
  • Essentials of website strategy
  • Understanding website platforms and project scoping basics.
  • Digital Ads and your website

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Essentials of Digital for Political Campaigns — Lesson #4

Digital Advertising for Political Campaigns

Thursday, February 13th at 6 ET / 3 PT

Included with course or Political Campaigns — 2020 Strategy Cohort

Core Topics:

  • How strategic digital advertising wins campaigns
  • Digital Advertising Framework Strategy
  • Basics of Facebook Ads
  • Basics of Google Ads
  • Budgeting for Ads Basics

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Essentials of Digital for Political Campaigns — Lesson #5

Social Media for Political Campaigns

Thursday, February 20th at 6 ET / 3 PT

Included with course or Political Campaigns — 2020 Strategy Cohort

Core Topics:

  • How strategic social media wins campaigns
  • How to choose which social media platforms to use — and which you can ignore
  • Building capacity for good impact on social media
  • Resources for great social media
  • Understanding the intersection of social digital ads and organic content

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Essentials of Digital for Political Campaigns — Lesson #6

Broadcast and Peer-to-peer Texting for Political Campaigns

Thursday, February 27th at 6 ET / 3 PT

Included with course or Political Campaigns — 2020 Strategy Cohort

Core Topics:

  • How strategic texting wins campaigns
  • Text messaging’s impact on recruitment, organizing, fundraising, and voter engagement.
  • Broadcast versus Peer-to-Peer Texting
  • How to choose your texting tools and basic implementation

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Training

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Digital Transformation
Courses
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