Tools & Strategy: Action Network for campaigns
(Empower your political campaign)
Tuesday, June 9th at 3 ET / 12PT — Approx 60 Minutes
Tools and Strategy Sessions are FREE Sessions focused on learning about new tools and the strategy to impact your engagement.
The Action Network is a progressive online organizing platform where anyone can become an organizer by creating a free account. Organizers can publish actions to the public, such as a petition to an elected official, an event RSVP form for a meeting the organizer is holding, a survey form to collect answers from a community, a fundraising form to collect money for an upcoming campaign, a ticketed event page to sell tickets to an event, or a letter campaign to have activists email elected officials.
The Action Network Fund, a 501(c)3 nonprofit, founded the Action Network, a 501(c)4 nonprofit, with the goal of creating progressive movement technology that would be sustainable, responsive to movement needs, and reliably progressive. Our first large public campaign was helping Making Change at Walmart and Our Walmart led to the Black Friday strikes at Walmart stores around the country in 2012. The Action Network’s event campaign tool helped make that campaign a success. Since then, we’ve continued to develop our technology and our partnerships with other large progressive organizations.
Action Network offers an online training program, which covers the toolset’s core features. Additionally, we partner with organizations to offer specialized trainings on rotating topics designed to take your digital organizing program to the next level.
What You’ll Learn
Get to know the robust ActionNetwork tool set.
How ActionNetwork can be used to power your campaign.
How this tool fits into a broader engagement strategy.
Real talk on what it is like to implement this tool into your strategy.
Member Coordinator — The Action Network
Seth Pinckney (he/him) is a technologist who has worked in the emerging space of movement technology for over a decade. He started his career in digital organizing with Lambda Legal, the oldest and largest national LGBT legal organization. In 2015, Seth co-founded Hack Cleveland (HackCLE) in response to the death of Tamir Rice. HackCLE is a working collective that organizes community-centered actions, dialogues and events that confront systemic injustices. Through this work he was nominated to serve as Project Manager for the Obama White House Office of Science and Technology Policy’s LGBTQ Tech and Innovation Fellowship. In recent years, Seth led the Information Technology training program for the largest community college in the state of Ohio, where he developed programs for adult learners seeking to transition into digital roles, and has led digital organizing and data and analytics trainings for re:power. He is currently a Member Coordinator with Action Network, an open platform that empowers individuals and groups to organize for progressive causes.
Brad (Schenck) Caldana
Author of The Digital Plan and Senior Digital Strategy Trainer
Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of "The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals." His trainings have empowered thousands of people around the world.
Important roles he’s held: President Obama’s 2012 Training Director and battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for Vote.org, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.