Matrix of Engagement 2020 Cohort
The Matrix of Engagement is a holistic digital strategy framework. Go beyond clicks, ladders, and short term goals, this is about evolving your digital strategy into a human-centered growth and engagement program.
Cohort sessions start on January 28th, 2020.
$400 One Time Payment
$45 monthly or FREE with All-Access Membership
What you’ll learn:
Mastering the Matrix
Funnels and ladders of engagement make sense if you see humans having only one value… You’ll start thinking more holistically about people and engagement cohorts.
Take Your Supporters on a Journey
Escape the 2-dimensional world of email draft to email draft and take your supporters on a meaningful and engaging journey.
Content Strategy is Engagement Strategy
Web content isn’t what you do if you have time when the emailin’ is done. It’s essential to robust digital engagement.
Micro-Asks for bigger engagement
Harness the power of good data and tailored asks to drive more meaningful engagement.
About the Instructor
Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of “The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.”
Important roles he’s held: President Obama’s 2012 Training Director and battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for Vote.org, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.
This cohort is great for:
Anyone managing a digital program will find real value in shifting to a Matrix of Engagement based strategy that drives real growth and meaningful engagement for their supporters.
Consultants and Agencies
You can empower your clients with more cutting edge strategy to drive real growth and meaningful engagement for their supporters.
Even if you aren’t leading the team you’ll find real value in adopting a Matrix of Engagement mindset into your own work and strategy.