Foundational Level Course & Certificate 

Fundamentals of Strategic Digital Planning

Learn the core concepts and methodical systems to be a better digital strategist and planner in this 5 lesson self-paced course.

$100 $50 Getting Started Price

What you’ll learn:

Fundamental Concepts of Digital Strategy

Great digital strategy is a beautiful blend of creative arts, data, technical skills, and strategy. Because it combines so many elements, creating the right strategy can be hard. That’s why we wrote the book on digital strategy for nonprofits and political campaigns and why I’ve created this course.

Separating Goals & Tactics.

In the digital profession way to often people confuse tactics for the actual goal of the project or organization. We’ll help you break this down and understand why it’s critical. 

Understanding the Digital Engagement Cycle from start to finish.

Crucial to moving beyond just tactical execution is understanding the digital engagement cycle. We’ll break it down and equip you to discuss it with others. 

Build a digital planning blueprint

We’ll walk you through our digital planning blueprint weaving in goals, strategy, and tactics. When you get to the end you’ll have a template and understanding you can deploy on your next project!

About the Instructor

Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of “The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.”

Important roles he’s held: President Obama’s 2012 Training Director and battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.

Course Details

This is a self-paced 7 lesson course

Lesson #1

Big Picture Overview

Module 1: Goals and how they fit your strategy

Module 2: Tactics and how they fit your strategy

Module 3: Engagement Cycle – An in-depth session on the digital engagement cycle

Module 4: Strategic overview


Lesson #2


Module 1: Goals: Big Picture is about going deeper on a goals-based framework.

Module 2: Goals and Subgoals section will help you cut through the confusion on how to frame goals.

Module 3: Benchmarks and Milestones gives you the deeper knowledge to create a goals roadmap.

Module 4: Finding Your Goals closes the session with strategy to help you narrow in on goals.


Lesson #3


Module 1: Goals & Tactics: how to separate and conceptualize them in one strategy.

Module 2: Tactics addresses the main buckets of digital tactics.

Module 3: Holistic Strategy teaches you how to combine tactics and goals to make change.


Lesson #4

Budgets and Resources

Module 1: Staff is the number one resource to discuss.

Module 2: Current Resources/Infrastructure is what you’ll need to evaluate for your project and goals.

Module 3: Project Budget module will help you strategically plan your budget on the project level.

Module 4: Department/Organizational Budget is about this project and how you build for longterm success.


Lesson #5

Planning Template Deep Dive

Module 1: Planning Grid is an essential tool for good project planning that you’ll be able to apply to all projects.

Module 2: Plan Overview will give you a framework of the digital project planning blueprint.

Module 3: Tactical Section Deep Dive will expand from our other trainings and bring tactical strategy into your planning.

Module 4: Planning Wrap Up will help you visualize your plan and digital engagement cycle.


The resources & training you’ll get

When you enroll today, you’ll receive instant access to:

  • The Essentials of Compelling Email Course
  • 5 Course Lessons
  • 3 Hours of Instruction
  • 1 Digital Planning Blueprint
  • 2 Slide decks you can share with your team.
  • 2 Resource Videos for your team.
  • 5 Quizzes (one for each lesson)

When you complete the course you’ll also receive:

  • A printable certificate suitable for framing.
  • The ability to list this course on your resume and LinkedIn profile!

This course is great for:

New Staff / Volunteers

Anyone working in digital or wanting a better understanding of digital strategy this course is for you, This course will give you a solid foundation to start from. 

Current Staff

Across most organizations, current digital staff or people filling roles with digital work haven’t had formal digital strategy training. This course will help you develop a more strategic framework.

Digital Leadership

This course is perfect for helping you develop a consistent framework you can deploy with your team and organization. 

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