Fundamentals of Digital Strategy

Brad Caldana · December 21, 2020

Digital strategy can be an overwhelming sea of buzzwords. At its core what digital strategy is and should be is a mix of creative strategy and tactics to meet your goals. The author of The Digital Plan helps cut through the buzzword-a-palooza and helps make digital strategy understandable regardless of your level of experience and background.

Core items:

  • Goals as the building blocks of success.
  • How goals and tactics fit together.
  • The importance of creating a goal-centered plan.

About Instructor

Brad Caldana

Founder of the Center for Digital Strategy and Author of The Digital Plan. I host training and strategy conversations to empower organizations and campaigns around the world. Also, serving as a Senior Digital Strategic Advisor for organizations and campaigns. I was the first Digital Training Director for President Obama. Over the last decade, I've supported nonprofit and NGO organizations around the globe. Including political campaigns and ballot initiatives from local races to the several Presidential campaigns.

38 Courses

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Course Includes

  • 1 Lesson

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