About the Book “The Digital Plan”

From total beginner to technical expert, you will be digitally empowered by engaging with The Digital Plan. Whether you’re the director of a digital communications department or you’re a member of any team wishing to wield or understand the power of digital, this book will provide you with the tools you need to plan and execute digital strategy with ease.

Using his many years of experience directing digital strategies for campaigns and organizations, Brad (Schenck) Caldana outlines everything you want to know about digital planning, utilizing digital tools and making the most of your collaborative efforts. In this book, you should expect to find:

  • Expert guidance framed with thoughtful questions you should ask.
  • Bullet points of the most up-to-date tips and lots of them.
  • Templates that will help you frame your plan, whatever your goals may be.
  • Stories and anecdotes from someone who has advised hundreds of digital plans at the highest level. 

From the very technical to the more artistic, The Digital Plan covers everything from design and social media to data and analytics. This book is a must-have for anyone wishing to make the most of their digital presence to create powerful impact by driving community action.


About the Author and Site Founder


Brad (Schenck) Caldana has been driving engagement via the internet for almost a decade. For the past eight years he’s been working on electoral issues in a variety of roles from in person organizing to helping shape President Obama’s 2012 battleground state digital strategy. He was the founding Digital Strategist for Organizing for Action, National Day of Service Digital Manager for the Obama-Biden 2012 Inaugural team. In 2010 he oversaw regional digital strategy for the Democratic National Committee working with senatorial, gubernatorial, and congressional races. In 2014 he supported CREDO SuperPAC driving the digital side of their field campaign. Recently, rebuilding the digital department the Rainforest Action Network an international advocacy organization. During the 2016 cycle he took on local and national issues helping drive engagement for school board, propositions and local elections. All of that in background while running groundbreaking registration and GOTV programs as Head of Engagement for Vote.org. In 2017 along with launching this book Brad has worked with national and international organizations better their digital engagement. In 2018 he supported thousands of trainees, launched the second edition of The Digital Plan, continues to mentor organizations of all sizes.


For press or speaking inquires please just email [email protected]


About TheDigitalPlan.com

The website www.TheDigitalPlan.com is meant first to be a companion to the book “The Digital Plan.” A companion of resources and tips to help those new to digital and seasoned digital, engagement, communications staffers alike looking to refine their planning process. We look forward to feedback on how to make the templates accessible, easy to use, and are open to hosting your templates and tips too!

Next step we hope to build out a home for digital planning staffers to collaborate on templates and tips. A place for communty to come together and accelerate positive change in the world. Offerings you would like to make for site improvements are welcome and feedback on what would be helpful for you would always be welcome too. 

Always feel free to reach out at [email protected]




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